About
I make complex content clear, useful and searchable.
Five-plus years across SEO, editorial management, sports and iGaming.
My story
Built from doing the work.
I manage the full content lifecycle: research, writing, editing, publishing and optimization.
My experience spans sportsbooks, casinos, affiliate content and sports across the U.S., UK, Ireland and Canada.
View my work ↗How I work
01
Readers first
Useful information before keyword density.
02
Accuracy always
Clear editorial and responsible-gambling standards.
03
Improve with data
Search performance guides every worthwhile refresh.
Available globally